Podlaska Regionalna Organizacja Turystyczna i Forum Regionalnych Organizacji Turystycznych zapraszają na konferencję online „Dobre praktyki w promocji i zarządzaniu markami terytorialnymi”, która odbędzie się w dn. 27 listopada 2020 r. o godz. 10:00 na platformie Zoom.
Konferencja jest elementem projektu FROT dofinansowanego przez Ministerstwo Rozwoju, Pracy i Technologii, a jej celem jest prezentacja dobrych praktyk międzynarodowych w zakresie zarządzania turystycznymi markami terytorialnymi i ich promocją. Wydarzenie jest odpowiedzią na potrzeby tworzenia atrakcyjnych regionów turystycznych i kompleksowych produktów obszarowych, tworzenia lepszych warunków dla kooperacji regionalnych i lokalnych organizacji turystycznych z samorządami i podmiotami branży turystycznej w celu profesjonalizacji zarządzania turystyką/marką danego terenu, a także rozpowszechnienia wiedzy wśród zarządzających markami terytorialnymi o konieczności dostosowania oferty do zmieniających się potrzeb współczesnego klienta.
Konferencja adresowana jest do przedstawicieli branży turystycznej, lokalnych organizacji turystycznych, jednostek samorządu terytorialnego, przedsiębiorców, zarządców atrakcji turystycznych oraz środowisk naukowych.
PRELEGENCI
dr hab. Ewa Glińska, prof. Politechniki Białostockiej
Pełni funkcję kierownika Katedry Marketingu i Turystyki na Wydziale Inżynierii Zarządzania Politechniki Białostockiej. Autorka blisko 200 opracowań naukowych z zakresu marketingu i brandingu terytorialnego, w tym książki pt. „Budowanie marki miasta. Koncepcje, warunki, modele”. Ekspert z zakresu marketingu miejsca w projektach krajowych i międzynarodowych. Wykładowca przedmiotów związanych z zarządzaniem marką na studiach MBA. Koordynator i współautorka kilkudziesięciu opracowań strategicznych na rzecz jednostek samorządu terytorialnego województwa podlaskiego.
Profesor Ewa Glińska przedstawi ewolucję pojęcia marka, scharakteryzuje przesłanki wzrostu zainteresowania koncepcją marki i obszary jej wykorzystania, a także nakreśli specyfikę marki terytorialnej.
dr hab. Magdalena Florek, prof. Uniwersytetu Ekonomicznego w Poznaniu
Specjalizuje się w marketingu miejsc i zarządzaniu marką. Współzałożycielka i członek zarządu International Place Branding Association z siedzibą w Holandii. Współzałożycielka i członek zarządu Fundacji Best Place – Europejskiego Instytutu Marketingu Miejsc. Senior Fellow w Institute of Place Management z siedzibą w Wielkiej Brytanii. Konsultant i współautor wielu strategii marek i promocji polskich miast i regionów. Członek Rady Programowej międzynarodowych czasopism, m.in. Place Branding and Public Diplomacy, Journal of Destination Marketing and Management.
Profesor Magdalena Florek przedstawi przegląd działań z zakresu komunikacji marketingowej destynacji zagranicznych z różnych etapów pandemii COVID-19 oraz aktualne scenariusze i trendy w turystyce światowej. Wnioski z analizy powyższych działań i prognoz pozwolą na określenie kierunków w zarządzaniu markami destynacji w czasach postcovid.
Adam Kałucki – Dyrektor Strategiczny, Locativo
Prezes agencji Locativo, strateg marketingowy, trener, konsultant specjalizujący się w marketingu terytorialnym i turystyce kulturowej. Współautor m.in. koncepcji Trasy Górniczej w Kopalni Soli Wieliczka, Szlaku Zabytków Techniki Województwa Śląskiego i podręcznika interpretacji dziedzictwa „Lokalne muzeum w globalnym świecie”. Autor projektów nagrodzonych przez Welcome Festiwal, Tourism Trends Awards oraz Europejską Sieć Turystyki Kulturowej.
Piotr Idziak – Socjolog i antropolog kultury, Locativo
Socjolog i antropolog kultury. Trener interpretacji dziedzictwa i facylitator strategii rozwoju organizacji. Autor scenariuszy szlaków kulturowych, ścieżek dziedzictwa i wystaw muzealnych. Tworzy gry szkoleniowe i edukacyjne dla dużych grup. Pracownik agencji Locativo oraz Małopolskiego Instytutu Kultury w Krakowie. Aktor Teatru Figur Kraków, animator teatru cieni. Miłośnik górskich wędrówek i jazdy na jednym kole.
Adam Kałucki i Piotr Idziak poruszą temat zarządzania szlakami kulturowymi, które są często spotykaną w Polsce odmianą produktu turystycznego. Niestety, tylko część z nich zyskuje miano turystycznej wizytówki obszaru, którego dotyczy – miasta, regionu bądź kraju. Dzieje się tak, ponieważ na sukces szlaku składa się wiele różnych elementów, takich jak ciekawy temat przewodni, sprawne zarządzanie, wsparcie promocyjne czy atrakcyjne formy udostępniania dziedzictwa w samych obiektach szlakowych.
SPOTKANIE POPROWADZI
dr inż. Romuald Ziółkowski
Adiunkt na Politechnice Białostockiej, doświadczenie zawodowe zdobywał między innymi jako członek zarządu Lokalnej Grupy Działania – Puszcza Knyszyńska i Podlaskiej Regionalnej Organizacji Turystycznej. Przez dwie kadencje prodziekan ds. promocji na Wydziale Inżynierii Zarządzania, uczestnik misji gospodarczych do Stanów Zjednoczonych i Chin. Odbył staże naukowe na Grodzieńskim Uniwersytecie Państwowym im. Janki Kupały w Grodnie i Uniwersytecie Szczecińskim. Ekspert w projektach współpracy transgranicznej, wykładowca i trener na kilkudziesięciu szkoleniach i warsztatach z zakresu turystyki. Autor i współautor ponad 90 publikacji naukowych, kierownik projektów i członek zespołów badawczych, wykonawca kilkunastu opracowań specjalistycznych z zakresu funkcjonowania branży turystycznej.
Udział w konferencji online jest bezpłatny. Zaleca się wcześniejszą instalację darmowego programu Zoom (rejestracja i instalacja Zoom – poradnik wideo).
Liczba miejsc jest ograniczona – o uczestnictwie decyduje kolejność zgłoszeń.
REJESTRACJA ONLINE
Link: https://zoom.us/webinar/register/WN_4Co1muLKTVq8XK83r-u5kg
Odpowiedzi na pytania dotyczące konferencji udziela Ewa Packiewicz (e.packiewicz@podlaskie.it, 85 653 77 97).
Źródło: Podlaska Regionalna Organizacja Turystyczna
Projekt współfinansowany ze środków Ministerstwa Rozwoju, Pracy i Technologii.
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See Autotrader listings {right|correct|proper|appropriate|suitable|ideal} {here|right here|listed here|below|in this article} on KBB.com|{Sign up|Join|Enroll|Sign on|Register} {to get|to obtain|to acquire|to have|to receive|for getting} {the latest|the most recent|the newest|the most up-to-date} {performance|overall performance|efficiency|functionality|effectiveness|general performance} and {luxury|luxurious} automotive news, {delivered to|sent to|shipped to} your inbox {daily|every day|everyday|day-to-day|each day|day by day}! {Sign Up|Join|Enroll|Sign on|Register} {Today|These days|Right now|Nowadays|Currently|Now}!|The {drop|fall}-off {was not|wasn’t} {smooth|easy|clean|sleek} {enough|sufficient|adequate|ample|plenty of|more than enough} as i {had to|needed to} park it {in the|within the|inside the|while in the|from the|during the} parking {of the|from the|in the|on the|with the|of your} airport and {didn’t|did not|failed to} know {how much|just how much|simply how much|the amount of|the amount|exactly how much} is {the total|the entire|the whole|the overall|the full} {amount|quantity|sum|volume|total|amount of money} {at the end of|at the conclusion of} the handover| Our {students|college students|pupils|learners} {train|teach|prepare|practice|educate|coach} with {the newest|the most recent|the latest} {tools|resources|equipment|instruments|applications}, on {the latest|the most recent|the newest|the most up-to-date} {equipment|gear|tools|products|devices|machines}, {found in|present in|located in} dealerships {across the|throughout the|over the|through the} {nation|country} {using the|utilizing the} {most modern|Most up-to-date|Latest|Most recent|Newest} {equipment|gear|tools|products|devices|machines}, from Snap-On to Hunter, Summit {and many|and lots of|and plenty of|and several|and a lot of} {more|much more|a lot more|far more|additional|extra}. {We are|We’re|We have been|We’ve been} {constantly|continuously|continually|consistently|regularly|frequently} updating our curriculum {to stay|to remain} {current|present|existing|recent|latest|present-day} with {the latest|the most recent|the newest|the most up-to-date} developments from {all the|all of the|each of the|every one of the|the many|many of the} O.E.M.’s and {manufacturers|producers|companies|makers|suppliers|brands} of aftermarket {equipment|gear|tools|products|devices|machines}.|{Choosing a|Selecting a|Picking a|Deciding on a} {car|vehicle|automobile|auto|car or truck|motor vehicle} marked „or {similar|comparable|equivalent|related|very similar|identical}” {will get|can get} you {a selected|a particular|a specific} or {similar|comparable|equivalent|related|very similar|identical} vehicle. {Thus|Therefore|Hence|As a result|Consequently|So}, if {you select|you choose} a {5|five}-seater {car|vehicle|automobile|auto|car or truck|motor vehicle} {with an|with the|using an|by having an|having an} {automatic|automated|computerized} gearbox, {you will get|you’ll get|you’re going to get} {a car|an automobile|a vehicle|an auto|a car or truck} {with an|with the|using an|by having an|having an} {automatic|automated|computerized} transmission {with a|having a|using a|by using a|that has a|which has a} {capacity|capability|ability|potential} of not {less than|lower than|under|below|a lot less than|fewer than} {5|five} {passengers|travellers}.|At {the other|another|the opposite|one other} {end|finish|stop|conclude|conclusion|close} {of the|from the|in the|on the|with the|of your} spectrum are features {customers|clients|consumers|buyers|shoppers|prospects} just {aren’t|are not|usually are not} {interested in|thinking about|considering|enthusiastic about|keen on|serious about}. {Note|Be aware|Notice|Observe|Take note}, {that doesn’t|that does not} {necessarily|always|automatically|essentially} {mean|imply|suggest|indicate|signify|necessarily mean} {they’re|They are} {avoiding|staying away from|steering clear of|keeping away from|averting|preventing} them, just that {they aren’t|they are not|they don’t seem to be} features {they would|they’d|they might} be {looking for|searching for|trying to find|seeking|in search of|on the lookout for}.|{Create|Produce|Develop|Generate|Make|Build} an Account Signing up {is so easy|is really easy|is very easy}! {You can save|It can save you} cars, get {recall|remember} alerts, {track|monitor|observe|keep track of} {price|cost|value|price tag|selling price|rate} drops {and more|and much more|and even more|and a lot more|plus much more|plus more} from any {device|gadget|unit|system|product|machine}.|{When you|Whenever you|Once you|If you|Any time you|After you}’re driving {around|about|close to|all around|all over|all-around} Russia, {your car|your vehicle|your automobile} {should be|ought to be|needs to be|must be|really should be|need to be} squeaky {clean|thoroughly clean|clear|cleanse|clean up}. 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Some {manufacturers|producers|companies|makers|suppliers|brands} {still|nonetheless|nevertheless|even now|however|continue to} {prefer|favor|choose|desire|want|like} you {to work|to operate} {through|via|by means of|by way of|by|as a result of} {their own|their very own|their particular|their own personal|their unique|their own individual} smartphone pairing {systems|methods|techniques|programs|devices|units}, {and in|As well as in} {a handful of|A few} vehicles, {sadly|Unfortunately|Regrettably}, it {remains|stays|continues to be} {a cost|a value|a price} {option|choice|alternative|selection|solution|possibility} (Apple CarPlay {in a|inside a|within a|in the|in a very|inside of a} Ferrari will {set|established} you {back|back again|again} £{2|two},{400|four hundred}, {approximately|roughly|around|about|somewhere around|close to} £{2|two},{400|four hundred} {more than|greater than|over|a lot more than|in excess of|much more than} it {should|ought to|must|need to|really should|should really}), but to {those|These|Individuals|People|All those|Those people} {companies|businesses|organizations|firms|corporations|providers} {that include|which include|that come with} it as {standard|regular|normal|common|typical|conventional} {we are|we’re|we have been|we’ve been} all {very|extremely|really|quite|incredibly|pretty} grateful.|Foreigners {must|should|need to|have to|ought to|will have to} {present|current|existing} their license {alongside|along with|together with} {an International|a global|a world} Driver’s {Permit|Allow} for translation. {They also|Additionally they|In addition they} {must|should|need to|have to|ought to|will have to} give {a valid|a legitimate|a sound} {credit|credit score|credit rating|credit history} or debit card to {cover|include|go over|protect|deal with|address} the Istanbul Airport’s rental {car|vehicle|automobile|auto|car or truck|motor vehicle} {costs|expenses|fees|charges|expenditures|prices}.}
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